A blog focused on Data-driven Growth

Helping marketing and sales teams to drive more growth by leveraging their first party-data

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Audience Strategies

Customer Data Platform

Customer Segmentation

Data Activation

Marketing Strategy

Modern Data Stack

Product

Reverse ETL

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Customer Data Platform

Best alternatives to Census

7min • Sep 9, 2024

Audience Strategies

The 15+ social media KPIs you should be tracking

8min • Sep 6, 2024

Customer Data Platform

Becoming data-driven requires a modular approach

4min • Sep 4, 2024

Product

Now live: Harness the power of AI in your marketing strategies

4min • Sep 2, 2024

Data Activation

ROPO: definition, measure, best practices

5min • Aug 23, 2024

Audience Strategies

How to use exclusion lists to improve your CAC

4min • Aug 23, 2024

Audience Strategies

Best marketing automation campaigns

6min • Aug 21, 2024

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Cookieless: new marketing strategies

8min • Aug 19, 2024

Customer Data Platform

How to navigate Data Compliance with a CDP?

4min • Aug 14, 2024

Modern Data Stack

The Data Warehouse is for Marketers

7min • Aug 12, 2024

Customer Data Platform

A Composable CDP is your secret weapon for Data Security

4min • Aug 9, 2024

Customer Segmentation

ABC analysis for a better commercial strategy

5min • Aug 7, 2024

A blog focused on Data-driven Growth

Best alternatives to Census

The 15+ social media KPIs you should be tracking

Becoming data-driven requires a modular approach

Now live: Harness the power of AI in your marketing strategies

ROPO: definition, measure, best practices

How to use exclusion lists to improve your CAC

Best marketing automation campaigns

Cookieless: new marketing strategies

How to navigate Data Compliance with a CDP?

The Data Warehouse is for Marketers

A Composable CDP is your secret weapon for Data Security

ABC analysis for a better commercial strategy

Put your data in motion and get value everywhere