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All you need to know about first-party data
Data Activation

All you need to know about first-party data

8min • Feb 12, 2025

AARRR: The essential growth marketing framework
Marketing Strategy

AARRR: The essential growth marketing framework

8min • Feb 7, 2025

What is a CRM? Definition and role in Customer Relationships
Customer Data Platform

What is a CRM? Definition and role in Customer Relationships

7min • Feb 6, 2025

Differentiation strategy as a competitive advantage
Marketing Strategy

Differentiation strategy as a competitive advantage

6min • Jan 31, 2025

Price Skimming: High pricing strategy as a success lever
Marketing Strategy

Price Skimming: High pricing strategy as a success lever

6min • Jan 24, 2025

The role of the Chief Data Officer in setting up a CDP
Customer Data Platform

The role of the Chief Data Officer in setting up a CDP

6min • Jan 22, 2025

What is ROAS (Return On Ad Spend)? Definition and best practice
Audience Strategies

What is ROAS (Return On Ad Spend)? Definition and best practice

7min • Jan 17, 2025

All about Customer Data Infrastructure (CDI)
Modern Data Stack

All about Customer Data Infrastructure (CDI)

6min • Jan 15, 2025

The best alternatives to RudderStack
Reverse ETL

The best alternatives to RudderStack

6min • Jan 8, 2025

Data observability
Modern Data Stack

Everything you need to know about data observability

7min • Jan 6, 2025

Data-driven marketing: definition, tools and key steps to success
Marketing Strategy

Data-driven marketing: definition, tools and key steps to success

7min • Jan 2, 2025

Marketing trends 2025
Marketing Strategy

Discover the key marketing trends for 2025

7min • Dec 27, 2024

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