A blog focused on Data-driven Growth

Helping marketing and sales teams to drive more growth by leveraging their first party-data

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Audience Strategies

Customer Data Platform

Customer Segmentation

Data Activation

Marketing Strategy

Modern Data Stack

Product

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Data Activation

Multichannel marketing: Effectively leveraging all your channels

6min • Mar 5, 2025

Audience Strategies

Customer loyalty as a performance driver

6min • Feb 28, 2025

Modern Data Stack

The guide to data transformation

8min • Feb 26, 2025

Customer Data Platform

Customer Data Platform: figures and market trends

5min • Feb 21, 2025

Customer Data Platform

Low-Code / No-Code: Understanding these approaches and their use cases

7min • Feb 19, 2025

Modern Data Stack

Data Taxonomy: Organising data for better utilisation

5min • Feb 14, 2025

Data Activation

All you need to know about first-party data

8min • Feb 12, 2025

Marketing Strategy

AARRR: The essential growth marketing framework

8min • Feb 7, 2025

Customer Data Platform

What is a CRM? Definition and role in Customer Relationships

7min • Feb 6, 2025

Marketing Strategy

Differentiation strategy as a competitive advantage

6min • Jan 31, 2025

Marketing Strategy

Price Skimming: High pricing strategy as a success lever

6min • Jan 24, 2025

Customer Data Platform

The role of the Chief Data Officer in setting up a CDP

6min • Jan 22, 2025

A blog focused on Data-driven Growth

Multichannel marketing: Effectively leveraging all your channels

Customer loyalty as a performance driver

The guide to data transformation

Customer Data Platform: figures and market trends

Low-Code / No-Code: Understanding these approaches and their use cases

Data Taxonomy: Organising data for better utilisation

All you need to know about first-party data

AARRR: The essential growth marketing framework

What is a CRM? Definition and role in Customer Relationships

Differentiation strategy as a competitive advantage

Price Skimming: High pricing strategy as a success lever

The role of the Chief Data Officer in setting up a CDP

Put your data in motion and get value everywhere