Lookalike audiences have emerged as a successful means for e-commerce brands to grow, thanks to their ability to expand the audience while ensuring high ROAS. DinMo makes it easy and hassle-free to identify your high-value customers and then target similar audiences in Facebook or Google ads!
Overview
Running ads is a powerful way to attract potential customers and generate revenue for your business. However, with acquisition costs on the rise, mainly due to more GDPR restrictions and the disappearance of third party cookies, optimizing your return on ad spend (ROAS) has become more important than ever. This is particularly true for mid-market players with limited marketing budgets.
To get the most out of your ad campaigns, it is therefore essential to target only the users who will most likely be interested in your products or services.
But how can you specifically target customers inclined to make significant purchases in the long run?
You can still build audiences manually. But the whole process is not only time-consuming but also often inaccurate as it highly relies on guesswork.
One effective approach is to create lookalike audiences based on your top customers and then send them to your activation platforms such as Facebook and Google ads.
💡Don't miss our best practices for using audience on Facebook and using Customer Lists on Google Ads
What exactly are lookalike audiences?
Basically, a lookalike audience is a group of potential customers who share similar characteristics and behaviors. An effective audience strategy to expand your customer base consists of identifying your best customers and then creating out of your customer base an audience that shares similar traits such as purchasing patterns. This strategy has proven to be very valuable as it allows brands to target their ideal buyers automatically, ie. customers who have proven their loyalty and are more likely to maintain a high AOV over time.
However, creating such audiences can be a complex and time-consuming process. Indeed, it often requires exporting customer data from various sources and manually importing it into advertising platforms, involving the help of technical or data teams.
Luckily, DinMo offers a solution to simplify this process for you.
DinMo can help you leverage lookalike audiences to find new high-value customers without any guesswork
Leveraging DinMo, you can streamline this process by automatically generating and activating these audiences from your data warehouse to Facebook or Google ads.
Automating audiences' sync to advertising platforms removes the bottlenecks of creating engineering tickets and manually uploading CSVs, allowing for a more efficient and streamlined workflow.
Example Use Case
Let's say you’re a marketer for a subscription-based streaming service that offers a variety of content, including movies and TV shows. You want to acquire new subscribers who are more likely to watch and enjoy your exclusive original content.
To do so, you can turn to lookalike audiences. You can easily create audiences of customers that share the same traits as your top customers. Rather than making your engineering team pull together this list by hand, DinMo then makes it really simple to create a sync between your customer database and Facebook's lookalike audience tool.
Here is how:
Steps involved using DinMo’s features
With DinMo, creating an audience of your top customers and synchronizing it with your chosen destination platforms is very easy can be done by following two steps:
First, you need to create an audience from your Customers Entity by setting up the appropriate rules using our Audience Manager.
You can either define an audience of your top customers using specific thresholds, such as those who have ordered at least three times and whose average order value exceeds 100€
Or use statistical rules, like customers in the top quarter of frequency of purchase and top quarter of average order value.
Keep in mind that for a lookalike audience to be effective, it must be large enough. Aim for an audience size of at least 10,000 contacts.
2. Once you've created the audience you can sync it with Google/Meta daily
You’re ready to launch your first Lookalike acquisition campaigns on Google/Meta!
