Snowflake to Google Ads Enhanced Conversions

First step is to ensure that Snowflake is already configured as a source in DinMo, and Google Ads Enhanced Conversions has been added as a destination.

Ensure that you have already created the segments that you wish to sync to Google Ads in DinMo. If not, go to the Segments tab, click "New Segment," and create them one by one with the appropriate rules.

Click the Activations tab, then click “New Activation” on the upper right of the screen.

Navigate to the Activations tab, and click "New Activation" in the upper-right corner of the screen.

Select the type of segment you wish to activate - either conversions (called events) or audiences (called users).

Choose your Google Ads platform in the dropdown, and click “Continue.”

Select the ad account you want to use and define the appropriate data type depending on your use case.

If you want to change the activation name, fill in the corresponding field. You can also add a description to this activation.

To map the fields for event segments, specify which properties of your segment correspond to the event and the mail address

Under the Scheduling options, choose the time interval at which you want your segment to be synced to Google Ads Enhanced Conversions. A daily sync is sufficient for most use cases.

Click “Continue,” then “Create” to finish.

Once the segment is created, it will start syncing right away. Wait a few moments to ensure that the sync is successful.