PostgreSQL to Google Search Ads 360

First step is to ensure that PostgreSQL is already configured as a source in DinMo, and Google Ads has been added as a destination.

Ensure that you have already created the segments that you wish to sync to Google Search Ads 360 in DinMo. If not, go to the Segments tab, click "New Segment," and create them one by one with the appropriate rules.

Click the Activations tab, then click “New Activation” on the upper right of the screen.

Navigate to the Activations tab, and click "New Activation" in the upper-right corner of the screen.

Select the type of segment you wish to activate - either conversions (called events) or audiences (called users).

Choose your Google Ads platform in the dropdown, and click “Continue.”

Select the ad account you want to use and define the appropriate data type depending on your use case.

If you want to change the activation name, fill in the corresponding field. You can also add a description to this activation.

To map the fields for user segments, specify which properties of your segment correspond to the mail address, phone number, first name, and last name.

Under the Scheduling options, choose the time interval at which you want your segment to be synced to Google Ads. A daily sync is sufficient for most use cases.

Click “Continue,” then “Create” to finish.

Once the segment is created, it will start syncing right away. Wait a few moments to ensure that the sync is successful.