DinMo product updates for the first quarter of 2025
4min • Last updated on Mar 31, 2025
Olivier Renard
Content & SEO Manager
This start of the year has been marked by major product developments, all with the same goal in mind: enabling you to harness your data without any technical expertise. 🚀
On the agenda:
No-code calculated fields: create your own KPIs with complete autonomy.
Segment Builder: faster, more powerful, more intuitive.
Enhanced observability: on-demand data lineage, Slack alerts and more.
Enterprise features: centralised access management with SSO.
New integrations: TikTok, Iterable, Actito, June, Reddit, Klaviyo…
We explain everything just below 👇
Calculated fields: create your own metrics without writing a single line of code
Some specific data isn’t always available in your tables. Want to target customers based on their average basket size, lifetime value or projected revenue? That’s now possible directly in DinMo, without needing help from your data team.
Thanks to the new Calculated Fields feature, you can create custom fields using your existing data.
Calculated fields DinMo
These calculated fields naturally integrate into your DinMo data model. Once created, they can be used like any other field: to filter an audience, enrich a mapping, or refine your activations.
Two types of calculations are available:
Formula fields: perform simple operations between numeric fields (e.g. projected total = current revenue + forecast).
Aggregated fields: create a metric based on a related model (e.g. sum or average of a user’s purchases). Users can view a summary of the formula and a preview of the calculated values.
Aggregated fields DinMo
The interface is designed to guide users step by step, with a simple setup, real-time previews, and the ability to automatically refresh values. This new module gives marketing, product, and CRM teams greater autonomy, while improving analysis quality and activation precision.
In short: a new no-code building block to extract even more value from your customer data. These calculated fields can then be used as filters within the Segment Builder.
Segment Builder: new filters, new design, deeper insights
New dynamic filters for smart segmentation
We've enhanced our Segment Builder with two new types of filters, designed to offer even more precision and flexibility – all to help you refine your audiences with ease.
Percentile filter: identify users in the top or bottom of a distribution.
💡 Example: target the top 25% of customers by purchase value or detect churn risks in the bottom 25%.
Dynamic date filters: segment audiences based on time-relative events.
💡 Example: find customers who placed an order within 30 days of a birthday, or those who frequently cancel shortly after purchasing.
These new filters allow you to go even further in your personalisation scenarios, without technical complexity.
Filters by percentile
A cleaner interface
The Segment Builder’s design has been enhanced to offer a smoother, more intuitive, and more accessible experience.
What’s changed:
Clearer buttons and more descriptive labels to improve usability
Better readability with dynamic condition display and hover tooltips for truncated fields
Redesigned dropdown menus to help you find fields and conditions more easily
Built-in insights
It’s now easier to refine your audiences by understanding their composition. That’s the goal of the new insight features added to our Segment Builder:
Visualise segment distribution using interactive charts (pie or bar chart), directly available in the Breakdown tab. Perfect for exploring breakdowns by channel, region, or any categorical variable.
See the generated SQL query behind each segment. Read-only, but it lets you verify the applied logic and collaborate more effectively with technical teams.
Easily identify field types with new icons :
📅 Date field: before, after, during…
🔢 Numeric field: greater than, equal to, less than…
✅ Boolean field: true/false
These improvements, coupled with stronger observability, bring greater clarity, control, and confidence to your activations.
Improved observability
DinMo is introducing three new features to enhance workflow observability:
Impact analysis before deletion
Before deleting an object (model, field, activation…), the tool displays a complete impact analysis to avoid accidental loss.
On-demand data lineage control
From the source interface, check in one click how your schema changes affect DinMo objects (models, fields, activations…). Ideal for avoiding errors in production.
🔔 Slack error alerts
Receive instant alerts in Slack when errors occur.
Data lineage DinMo
Simple and secure authentication with SSO
SSO (Single Sign-On) is now available for Enterprise accounts. It allows teams to log in via their identity provider (IdP) — such as Google Workspace — for centralised, more secure, and easier access management.
New integrations this quarter
👉 Several new integrations have been added to the DinMo ecosystem this quarter. The goal: to give you even more activation possibilities across the tools you use daily.
June: connect DinMo to the product analytics platform to activate your user data.
Iterable: sync customer segments to Iterable to personalise your email, push, and SMS campaigns.
Actito: create dynamic audiences from your customer data and power omnichannel campaigns in Actito.
TikTok Ads – Events: in addition to audiences, send conversion events to improve tracking and ad performance.
Reddit Ads: activate audiences on Reddit to reach new segments and diversify your acquisition channels.
Klaviyo – Subscribe List: manage marketing consent using Klaviyo’s new API, to ensure compliant and relevant communications.
This first quarter of 2025 marks an important step in the evolution of DinMo, with numerous improvements to strengthen the power of our composable CDP.
💡 Calculated fields, advanced filters, enhanced observability, new integrations – all these features share a common goal: to give you more control, more agility, and more value at every stage of your data activation.
🚀 And this is only the beginning! More features are on the way.
Have an idea, a question, or a specific need? Get in touch — we’d love to hear from you.
