Out There

We talk about how AI is transforming customer data activation, thanks to Gen AI and predictive attributes (LTV, churn, product recommendations, etc.)

We offer the main advantages of a Reverse ETL for business teams, enabling them to use their customer data with complete autonomy.

Our promise? Seamlessly connect your data warehouse, build customer segments, and activate them across platforms in under 30 minutes—all while keeping your data centralized and secure

Considering the relevance of a CDP (Customer Data Platform)? Are Hesitating between a traditional and a composable CDP? This one is for you!

We look back at the main advantages of a Composable CDP over a traditional CDP (implementation time, security, flexibility, price).

Everything you need to know about CDPs: definition, use cases, impact of artificial intelligence, zoom on the composable option, etc. Only available in French for now.

Watch our latest webinar co-hosted with our partners Google and Modeo to learn how to build the technical foundations of a composable Customer Data Platform.

The ultimate guide to understand what is Reverse ETL and how to choose one for your company

This guide will help you understand all you need to know about third-party cookies, how they work, what they're used for and and what solutions to adopt to avoid soaring costs

A free template that explains RFM analysis and calculates values, scores and results by segments based on your values

How can you better manage your customer data? Our CEO Oussama explains everything you need to know in a podcast with Pierre Baptiste 🐘

In a podcast with DataGen, our CEO Oussama explains how Reverse ETL empowers business teams to activate their data and frees up time for data teams to focus on high-value projects.

The ultimate step-by-step guide to successfully implement Meta Conversions API