Interflora
How DinMo helped Interflora building its own Composable Customer Data Platform
Introduction
Interflora was already using BigQuery as a data warehouse for all layers of its infrastructure, but the company didn't want its data team to spend much of its time segmenting customer data and maintaining data pipelines to synchronize it between BigQuery and marketing platforms.
Interflora was looking for an activation platform that could send data from BigQuery to any tool, covering all these use cases:
Sending audiences and conversions to ads platforms
Creating multi-channel paths
Limiting relational pressure
Feeding support tools
Results
The results were measured over 6 months of collaboration, between January 2024 and June 2024. The best is yet to come!
Improved operational efficiency
First use case implemented in less than a day
Over 70 unique audiences synchronized daily
Centralization of segmentation and business use cases for all BUs (FR, ES, IT, etc.) and customer-facing teams (ads, CRM, support, etc.)
Time spent on data flow development by data engineers divided by 5.
Improved marketing performance
17% reduction in average CPC across all advertising campaigns
5% increase in net margin at Interflora Group level thanks to a switch to margin-based management
34% increase in average cross BU conversions
The solution
With its existing data infrastructure, Interflora was looking for a Composable CDP. All the Interflora group's customer operations are now handled via DinMo.
With DinMo, Interflora can:
Connect its BigQuery to all their destination platforms, including advertising platforms, CRM and support.
Segment their customer database autonomously, without the intervention of the data team.
Enrich their platforms with first-party audiences, for various use cases (lookalike, targeting, exclusion, observation) - always with the idea of targeting the right person with the right message at the right time.
Enrich their support tool with historical data, to prioritize requests and provide the best possible response.
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If you want to learn more about our collaboration with Interflora, you can download the full Customer Story 👇
