In today’s business world, data drives decisions. Yet, for many operational teams (marketing, sales, support, etc.), integrating customer data into daily tools is still a long and complex process:
Data remains siloed due to numerous customer touchpoints managed by different solution providers.
Even if data teams centralize customer data in a warehouse, business teams often lack access.
Business teams manage multiple segments across many tools to meet personalization needs, but customer segmentation is rarely shared across teams and tools.
While many data innovations have emerged, a major limitation persists: most solutions are technical, while the challenges faced by business teams are not.
These factors create a fragmented marketing function between CRM, acquisition, and support, leading to budget inefficiencies. Our market discussions revealed that 90% of business teams lack tools to enrich their platforms with first-party data, while the remaining 10% are dissatisfied with their current solutions. Yet, access to this data is crucial for personalizing customer interactions throughout their journey.
This highlights the need for tools tailored to non-technical teams, allowing them to fully exploit the potential of available data.
If your company has invested in a data warehouse like Amazon Redshift, it's now easier than ever to access and activate customer data in just a few clicks! With DinMo, you can transform your Amazon Redshift into your Customer Data Platform (CDP).
What is a Composable CDP?
A composable CDP is a modular solution that collects, models, and activates customer data using your existing data infrastructure, leveraging your data warehouse, which already contains a comprehensive map of the customer journey.
Rather than operating separately, a composable CDP integrates smoothly with your current data infrastructure, offering several benefits:
You own the data, with Redshift as the sole storage layer.
You control the schema.
Model your business and connect it to DinMo
It’s interoperable, allowing you to choose the best tools for each component of your CDP.
It offers flexible pricing, so you only purchase what you need, when you need it.
DinMo transforms your Redshift data warehouse into a true Composable CDP, seamlessly integrating with Amazon Redshift to eliminate the challenges of traditional CDPs and marketing cloud solutions.
DinMo provides marketing teams with self-service access to their cloud data, allowing them to autonomously create, manage, and sync audiences, events, and customer attributes to their activation platforms (CRM, advertising, support, etc.).
Amazon Redshift x DinMo: Transforming your Data Warehouse into a CDP
What is the Data Cloud?
In the context of Amazon Redshift, the "Data Cloud" refers to a scalable ecosystem where data from various sources is stored, processed, and analyzed in the cloud.
Redshift unifies data from environments like data lakes, operational databases, and external applications, and integrates with AWS services such as S3 and Glue. This allows businesses to scale from small datasets to petabytes, performing advanced analytics with ease.
Redshift supports secure data sharing across teams and regions, providing real-time access and insights. Its scalability, advanced analytics, and AWS integration make it central to any business’s data cloud infrastructure.
The Redshift Data Cloud transforms how companies use customer data, offering:
Access for everyone, empowering data-driven actions by uniting siloed data.
Seamless AWS integration.
Scalability and flexibility, growing compute resources with your data needs across regions.
Strong data governance, maintaining security while driving collaboration.
What's Next?
Amazon Redshift consolidates all company data, making it the perfect foundation for a flexible, composable CDP that grants business teams full access to customer data.
Building and maintaining data pipelines between a warehouse and business applications can be time-consuming. At DinMo, we believe data teams should focus on higher-value tasks, not pipeline maintenance. Yet, a stakeholder must still enable this data transfer!
This is where DinMo steps in. No more waiting for engineers to build or maintain pipelines or run SQL queries to extract customer segments for you.
DinMo seamlessly integrates with Amazon Redshift, providing the fastest way to activate your customer data.
Oussama Ghanmi, CEO & Founder @DinMo
DinMo’s no-code interface within Amazon Redshift allows business teams to:
Identify growth opportunities using AI-driven recommendations.
Instantly create customer segments without writing code.
Sync audiences, events, or attributes with customer-facing tools in a few clicks.
Track performance across the entire customer base.
At DinMo, our mission is to unlock the full potential of customer data. Amazon Redshift has enabled scalable, accessible data, and DinMo enhances this with an intuitive interface, empowering teams to use customer data while maintaining governance and agility. No complex transformations, no technical hurdles.
DinMo works directly with customer data stored in Amazon Redshift, ensuring:
Efficiency and cost-effectiveness without duplicating data.
Data security, with sensitive data remaining within Redshift.
How It Works
Here’s a step-by-step guide to creating your Composable CDP on Amazon Redshift:
Configure your workspace: Connect your Redshift environment and your destinations.
Build your data model: Define key business concepts so marketing teams can operate independently using data models set by your data team. Skip lengthy implementation phases and avoid duplicative storage.
Build your segments: Create users (audiences), events (conversions), or custom events (products, companies, etc.) using our segment builder.
Activate your data: Use DinMo to activate customer data directly from Redshift, supercharging advertising, sales, CRM, and marketing teams.
One-click activation
Conclusion
Leading companies trust DinMo to transform their Amazon Redshift data warehouse into a marketing, sales, and operational powerhouse. To learn more, feel free to reach out!
About Amazon Redshift: Amazon Redshift enables organizations to fully leverage their data through a fast, scalable data warehouse. Redshift seamlessly analyzes data across data lakes, data warehouses, and operational databases, providing deep insights to drive data-driven decisions. Its fully managed infrastructure ensures high performance at any scale, supporting diverse analytic workloads and complex queries. Redshift delivers a unified data experience for businesses worldwide. Many Fortune 500 companies rely on Amazon Redshift to accelerate their business outcomes.
About DinMo: DinMo is pioneering the next generation of Customer Data Platforms with its composable CDP. Its key features—Visual Audience Builder, One-click Activation, and AI predictions—empower business teams to turn customer data into growth. Reach out to us to learn more!
