Audience Strategies

All

Audience Strategies

Customer Data Platform

Customer Segmentation

Data Activation

Marketing Strategy

Modern Data Stack

Product

Reverse ETL

Third party cookies 🍪

Audience Strategies

What is ROAS (Return On Ad Spend)? Definition and best practice

7min • Jan 17, 2025

Digital and traditional outbound marketing

Audience Strategies

The keys to outbound marketing: definition and strategies

10min • Nov 28, 2024

Audience Strategies

Inbound marketing best practices

9min • Oct 22, 2024

Audience Strategies

Top tips for creating newsletters

8min • Oct 17, 2024

Audience Strategies

What is a Unique Selling Proposition (USP)?

5min • Oct 4, 2024

Audience Strategies

The 15+ social media KPIs you should be tracking

8min • Sep 6, 2024

Audience Strategies

How to use exclusion lists to improve your CAC

4min • Aug 23, 2024

Audience Strategies

Best marketing automation campaigns

6min • Aug 21, 2024

Audience Strategies

Lookalike: definition and best practices

5min • Jul 12, 2024

Audience Strategies

Retention rate: definition, formula and strategies

5min • Jun 26, 2024

Audience Strategies

Churn rate: definition, calculation and strategies to reduce it

5 min • Jun 17, 2024

Audience Strategies

Google Consent Mode Explained

4min • Feb 7, 2024

Audience Strategies

What is ROAS (Return On Ad Spend)? Definition and best practice

The keys to outbound marketing: definition and strategies

Inbound marketing best practices

Top tips for creating newsletters

What is a Unique Selling Proposition (USP)?

The 15+ social media KPIs you should be tracking

How to use exclusion lists to improve your CAC

Best marketing automation campaigns

Lookalike: definition and best practices

Retention rate: definition, formula and strategies

Churn rate: definition, calculation and strategies to reduce it

Google Consent Mode Explained

Put your data in motion and get value everywhere