Boost your customer engagement with 1st-party data
5min • May 11, 2023 • Last updated on Jan 24, 2025
Yomna Sfaxi
Growth & Marketing Manager
When engaging with customers, it is important to prioritise their experience and avoid overwhelming them with irrelevant messages.
To achieve this, it is essential to segment your customer base into several audiences sharing the same preferences, needs and interests.
What is customer engagement?
Customer engagement refers to the quality of interactions between a company and its customers across different channels. This may involve marketing campaigns, customer service or exchanges on social networks.
It is not limited to one-off interactions, but aims to establish a lasting relationship based on trust, personalisation and the relevance of messages.
Good customer engagement fosters loyalty, improves the user experience and contributes directly to the company's growth.
How do you improve customer engagement?
There are several key steps to improving customer engagement:
Collect and centralise customer data: use tools such as a data warehouse to gather information in one place.
Personalise interactions: adapt your messages and campaigns to the needs and preferences of each customer.
Analyse behaviour: identify key moments in the customer journey so you can take proactive action.
Automate actions: deploy appropriate tools to send relevant messages at the right time.
This will strengthen customer relations through smoother, more appropriate interactions.
How do you measure customer engagement?
Customer engagement is measured through key performance indicators (KPIs) that reflect their interactions with your brand. These include email open rates, time spent on the website, click-through rates and purchase frequency.
This data enables you to assess the effectiveness of your campaigns and adjust your strategies to strengthen loyalty and maximise customer satisfaction.
The importance of personalisation
Personalisation in marketing is all about gaining valuable insights into your users, creating hyper-targeted customer audiences, and adapting your marketing strategies. In particular, this enables effective interactions to prevent churn as much as possible.
The key? 💡 leveraging your first-party data in every marketing activation.
That's why we are thrilled to announce the integration of DinMo with Braze, one of the industry's leading marketing automation platforms 🎉
With DinMo x Braze integration, you are now able to harness the power of your first-party data to drive the best customer-centric interactions!
Tap into the warehouse and delight customers with DinMo x Braze
About Braze
Braze is a leading customer engagement platform that helps businesses build and nurture meaningful relationships with their customers. It offers a comprehensive set of tools and features for delivering personalised, targeted, and timely messages across various channels, including email, push notifications, in-app messaging, and more.
Create Highly Targeted Audiences for Braze Campaigns with DinMo
With the DinMo x Braze integration, you can create highly targeted audiences and establish more relevant communication with your customers. Your Data Warehouse collects diverse customer data, presenting a comprehensive 360° view of your customers.
By harnessing this unified customer data, you can deliver personalised customer experiences and maximise results across multiple industries. Here are some examples:
E-commerce: Increase customer loyalty and sales through tailored product recommendations based on browsing and purchase history.
Mobile Gaming: Enhance player retention and monetisation with personalised push notifications for game updates, special offers, and reminders.
Travel and Hospitality: Create memorable experiences by delivering personalised travel recommendations, exclusive deals, and loyalty rewards to drive repeat bookings and customer satisfaction.
Fintech: Identify churn-rick users and proactively reach out to them with special offers or support, aiming to retain them as valuable customers
Thanks to the DinMo x Braze integration, you can now personalise your email and Push campaigns based on your customer's interests and purchase history.
This personalisation increases customer engagement and brand loyalty, boosts sales, and uncovers cross-selling and upselling opportunities.
No coding required: Activate data from your Warehouse in simple steps
With the DinMo platform, you don't need to be a tech expert or have knowledge of SQL or CSV.
Setting up a data pipeline between your data warehouse and Braze is a seamless process with DinMo :
First, ensure that your DinMo account is synced with your Data Warehouse,
Then you will need to configure Braze as a destination,
You are now ready to create high-targeted audiences for your emailing and push campaigns in DinMo's Audience Builder.
Set Braze as a Destination in DinMo in 3 steps
Measurable results
The DinMo composable Customer Data Platform (CDP) generates concrete results thanks to an effective engagement strategy:
+10% open rate by sending personalised messages to at-risk customers.
-5% churn rate by identifying and targeting the customers you want to retain.
-8% lower cost per action by optimising campaign targeting to reach the right audience.
Wrap it up
With the ability to create precise audiences in DinMo and sync them with Braze, along with timely updates of custom fields, any business can greatly enhance its targeted messaging capabilities and improves customer engagement strategies.
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