Free engineers time for product development and give marketers the tool they need to fully operate on their own
Learn how to stop targeting a too broad persona, that does not always convert in high Lifetime Value consumers by using DinMo
Cut the IT bottleneck
You indeed have plenty of tailored ideas for marketing communications, and even tailored to your different audiences. All you have to do sounds easy: get a CSV of one of your audiences to be able to target the right consumers with the right message.
But, there is always a but. Engineers are often the bottleneck to accessing customer data. You usually need to give them specifications of your request and then wait for prioritization and execution. Unfortunately, the whole process can take weeks, as it may not be their top priority, which is understandable since the main priority will always be the company’s product.
Here at DinMo, we believe marketers should be able to autonomously use data to personalize their campaigns and improve the user experience. That is why we imagined an intuitive platform allowing you to easily create customer segments and send them directly from your source to your favorite marketing platforms without any intervention from data or engineering teams.
As we cut the IT bottleneck, you can easily segment your user base as frequently as needed to focus on your top customers. Synchronization of these valuable segments to your ads platform can be set up in a few clicks, allowing you to adopt smart audience strategies. Do not worry about the validity of the data, these audiences are automatically refreshed with the latest data from your user base.
Differentiate marketing operations according to audiences, by leveraging behavioral and CRM data
With DinMo, marketers are fully autonomous in building custom Audience strategies based on their first-party data. For example, you can deeply improve the performance of your audience strategies by adapting your marketing campaigns to your top consumers. You will then focus your advertising budget on highly valuable consumers and prospects, drastically improving your acquisition and your ROI.
Here are some strategies that you may want to follow:
Define your target audience and understand their needs, desires and common buying barriers. Then, define your Unique Selling Proposition, so that it resonates with your ICP. Your Unique Selling Proposition (USP) is at the heart of your marketing strategy, highlighting how a product or service is distinct from the competition. This simple but powerful concept forms the foundation of your audience strategies.
Stop targeting a too-broad persona by using an exclusion list
Of course, some of your audiences are less likely to convert. For instance, it is the case of someone who recently bought a product, and is, therefore, less likely to rebuy the exact same thing in the coming days. It is hence important to exclude these audiences from your campaigns to reduce the cost per action.Identify the best targeting criteria by iterating without going through engineering requests
Your ultimate goal is to increase your “best customers” volume. Yet, do you really know who they are? Through DinMo, easily test different segments of "best customers" (customers who spent more than X€ over a time period, customers who bought more than X times, etc.) and figure out which segment is the most performant. You can therefore use this segment to optimize your retargeting or lookalike campaigns.Improve acquisition by using lookalike algorithms
After having identified your best customers, you can smartly acquire new clients similar to them, using the lookalike capabilities of your media activation tools.
Your acquisition campaigns will then reach a more qualitative public, which can improve your ROAS by up to 33%.Improve customer retention by understanding individual needs
Acquiring new customers is unfortunately more expensive than reducing churn. So it's in your interest to maximize customer loyalty! To do this, you need to take into account their consumption habits and preferences, and offer them content, promotions and services that really speak to them.Improve customer relationship thanks to a greater level of personalization
Personalizing the customer experience has never been as important as it is today. Consumers now expect tailored experiences that resonate with their individual needs and preferences. With the overwhelming amount of information and choices available, personalized marketing helps cut through the noise, fostering stronger customer relationships and increasing engagement. Using first-party data allows businesses to refine personalization by accurately understanding customer behaviors, preferences, and interactions. You need to think about personalizing all your communications, including the most generic newsletters (on paper) you may have.Use inbound marketing to improve the entire customer experience. Indeed, inbound marketing corresponds to the fact to organically attract your target audience to your business. By leveraging blog articles, videos, podcasts, and SEO optimization, inbound marketing aims to build meaningful and long-lasting relationships with leads and customers, standing out with less aggressive and more respectful outreach.
All these strategies allow us to send the right message, to the right audience, at the right time, on the right channel.
To verify the effectiveness of these marketing campaigns on social networks, and in particular the correct use of audiences, there are several KPIs to monitor intelligently: the Click Through Rate (CTR), the Cost per Action (CPA), the Return on Ad Spend (ROAS), and more. These KPIs need to be monitored regularly, and performance benchmarked against industry standards.
Want some help and advice on the best way to adopt audience strategies? Do not hesitate to contact us to set up a free consultation with our experts.
